How To Break Into The Sports Industry - George Foster, Two Circles

George Foster,  Manager Director of Two Circles, shares his career story and career advice for young people. Two Circles is a sports marketing agency that uses data to grow direct relationships between sports and fans, to improve fan experience and drive revenues. It’s clients include the likes of Premier League, Wimbledon, Ascot and UEFA. George’s responsibility is making sure that both his team of 150 employees are happy and the clients too. In this interview he shares an insight into his career and others can break into the industry. Areas discussed include: 

  • His role and responsibilities 
  • What he enjoys most about working in sports
  • How he got into the industry and how he advises others to
  • The sorts of roles that are available in the industry
  • What makes a good leader

The Circl Interview Series asks leaders of the UK’s most exciting businesses to share their career paths and advice with the next generation of talent. Check out our other interviews with professionals from organisations such as Barclays, Slack and PepsiCo.